NB 740 __STYLE__740 Don’t call it retro though

Don’t call it retro though

a zip closure with button and belt loops

Get out the door fast without struggling with shoelaces

Curated style by Kiko Kostadinov Studio and ASICS® SportStyle development team

The long-sleeved crewneck silhouette is decorated with a Tag artwork print in the front

NB 740 __STYLE__740 Don’t call it retro thoughThe original 740 was an everyday running shoe that was worn out over many kilometers and then bought again. This longtime fan favorite returns from the archives and is ready to inspire a whole new generation of fans. The 740 combines familiar elements of the running shoe looks of the two thousands an open knit mesh upper, segmented midsole and sleek silhouette with details like two tone mesh and angular overlays that give the 740 its distinctive look.